A handful of TikTok influencers posted choreographed videos to Bounty’s track, "Quicker Picker Upper," featuring Beca, with the hashtags #QuickerPickerUpper and #bountypartner.
Addison Rae, one of the app’s most popular creators with 47.5 million followers, earned more than 3 million likes on her #QuickerPickerUpper dance video.
Social media influencer Savannah LaBrant and daughter Everleigh also posted a fun #QuickerPickerUpper video wearing matching neon green sweatshirts with the caption: “Forever trying to keep up with her [Everleigh’s] dance moves.”
Tiktok star Joey Klaasen, who has more than 17 million followers on the app, also posted his dancing video featuring his parents, also wearing matching neon green outfits.
Bounty’s original "Quicker Picker Upper" audio has been used on more than 21,000 videos. Bounty’s campaign comes as more brands are using the short-form video app to partner with top creators, whether that’s through a contest, an interactive dance challenge, etc.
One of the most successful brands to take over TikTok is Chipotle Mexican Grill, which partners closely with social media star David Dobrik to facilitate contests, giveaways, and more.
Photo taken from YouTube.