How TikTok Made Roller Skates Trendy Again

Roller Skating is the latest nostalgia-inducing trend taking over TikTok. Skating videos started to emerge more during quarantine, as people picked up new hobbies or reignited old ones while confined to their driveways and neighborhoods.

As of July 6th, 2020, the #rollerskating hashtag has been viewed more than 2 billion times on the popular short-form video app, and is now home to thousands of skating videos and a new found popularity in the stylish sport. 

@AnaCoto, a Los Angeles-based actress and dancer, began posting skating videos in February. Her posts have gained millions of views, helping her earn 1.5 million followers on the app. Coto was even featured in an Buzzfeed article about how roller skates were selling like crazy over the internet in May 2020.

In TikTok fashion, some users have upped their dance game by incorporating skates to the mix. User @iskate_solo posts a lot of these skating/dancing-esque videos, like this one dancing to Doja Cat’s hit track “Say So,” with user @ZaddyKeem, back in April 2020.

Others are showing off their colorful and retro skates, like these Impala Aqua and Neon pink skates, or these sick platform rainbow skates shared by @IndyJammaJones. 

Two popular roller skate companies, Moxi Skates and Impala, reported toBuzzFeed News that they've “experienced a recent uptick in sales.” An Impala spokesperson even said that the popular skate brand has “been hustling to keep all sizes and colors in stock.”

Image via YouTube

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